Marketing Channels - 3091 Words

Marketing channels Term paper Prepared by: Essam Eldin Khater †¢ Marketing Channels literature review To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses, transportation companies, banks, and insurance companies that facilitate transactions. Marketers clearly face a design challenge in choosing the best mix of communication, distribution, and service channels for their offerings. Successful value†¦show more content†¦The marketing department, responding to customer demand, communicates with several distributors and retailers as it attempts to determine ways to satisfy this demand. Information shared between supply chain partners can only be fully leveraged through process integration. Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. According to Lambert and Cooper (2000), operating an integrated supply chain requires a continuous information flow. However, in many companies, management has reached the conclusion that optimizing the product flows cannot be accomplished without implementing a process approach to the business. To streamline the supply chain and cut costs, many manufacturers and retailers have adopted efficient consumer response (ECR) practices to organize their relationships in three areas: (1) Demand side management or collaborative practices to stimulate consumer demand by promoting joint marketing and sales activities. (2) Supply side management or collaborative practices to optimize supply (with a focus on joint logistics and supply chain activities). (3) Enablers and integrators, or collaborative information technology and process improvement tools to support joint activities that reduce operational problems, allow greater standardization, and so on. Research has shown that although ECR has a positive impact onShow MoreRelatedMarketing Channels1096 Words   |  5 PagesCharlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. 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Throughout this assignment the researchRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages - Increased flexibility †Real options†: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and nowRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers